Summary
Erik Heddema is a Design Lead with 11 years of experience shaping product and UX for SaaS, FinTech and AI companies, currently leading design at Blockbax from the Randstad. He previously led UX teams at Mendix and Mambu, where he drove product design strategy, established design systems like Mendix Atlas UI, and coordinated cross-functional roadmaps. Comfortable switching between hands-on UI work and leadership, Erik has also run an independent practice and co-founded Soulpicks, blending entrepreneurial product instincts with enterprise-grade design rigor. Known for integrating usability research into early concept development, he brings a pragmatic, product-management-minded approach to design that helps turn complex platforms into usable experiences.
12 years of coding experience
8 years of employment as a software developer
Bachelor, Communication & Multimedia, Bachelor, Communication & Multimedia at Hanze