Summary
Erika Kalar is a senior digital and content marketing leader with 7 years of focused experience shaping content strategy, UX content design, and lifecycle-driven marketing across B2B and technical audiences. She has led content programs end-to-end—from buyer-journey mapping and message houses to SEO, email nurture, paid media, and A/B testing—driving measurable traffic and conversion gains for companies like Liquibase, Prospera Technologies, and ObjectRocket. Comfortable working with engineers and subject-matter experts, she has produced technical guides, industry reports, and developer-facing content while managing digital budgets and cross-functional teams. Erika pairs product-minded UX content skills (localization at scale and information-architecture work) with hands-on campaign execution and platform migrations. Known for turning content audits into prioritized roadmaps, she also mentors and hires for multidisciplinary teams. Based in the United States, she blends agency chops and in-house leadership to make complex technical topics clear and commercially effective.
7 years of coding experience
11 years of employment as a software developer
BS Scientific and Technical Communication, BS Scientific and Technical Communication at Michigan Technological University