Erin Casali
Sr. Director Of Product Design, Tax at Multiple Startups
London, England, United Kingdom
Summary
🤩
Rockstar🎓
Top SchoolErin Casali is a seasoned product and design leader with 17 years of experience building and scaling design organisations across enterprise and consumer SaaS, currently serving as Senior Director of Product Design, Tax at Xero in London. She has a proven track record of creating teams from zero to mature practices, aligning Product, Design and Engineering through integrated roadmapping and data-driven initiatives that moved reporting to live insights. Erin combines hands-on front-end experience—contributing to high-profile open source projects like WordPress/dashicons—with executive leadership roles at Automattic and Xero, where she influenced company-wide strategy and delivered double-digit revenue growth. A frequent keynote speaker and leadership coach, she also advises startups and cultural tech ventures, bringing a rare mix of operational rigor, remote-first culture design, and entrepreneurial product instincts.
17 years of coding experience
19 years of employment as a software developer
MSc Design/Psychology, MSc Design/Psychology at Università degli Studi di Milano-Bicocca
Italian, English
Stackoverflow
1,725reputation
116kreached
3answers
2questions
javascript
top-5%
html
top-5%
ios
top-5%
Github Skills (12)
css10
wordpress10
javascript9
ios9
html9
objective-c6
htaccess6
internet-explorer6
uiwebview6
apache6
screen-shot6
canvas6
Programming languages (11)
Github contributions (5)
WordPress/dashicons
Jun 2017 - Jul 2017
Dashicons, the WordPress admin icon font. For the official resource, please see the WordPress Developer Hub.
Role in this project:
Frontend Developer
Frontend DeveloperContributions:14 commits, 5 PRs, 7 pushes in 22 days
Contributions summary:Erin primarily contributed to the `wordpress/dashicons` repository by modifying the CSS files associated with the icon font. Their commits involve changing the font-face declarations, updating base64 encoded font data, and adjusting settings related to web font optimization. The user's work focuses on updating the font files and ensuring their proper functionality within the WordPress environment, addressing issues related to rendering.
adminwordpressfonticonwordpress-admin
folletto/WPdo
Jun 2016 - May 2017
Contributions:44 commits, 1 PR, 39 pushes in 10 months
command-line-toolwordpresspatchestrunkwordpress-plugin
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