Ernesto Rojas is an eCommerce and marketplaces leader with 11 years of experience scaling online businesses across Europe and Latin America, currently heading Marketplaces at Sons and advising through PrimePath Consultants. He blends operational rigour from roles at Amazon (Pan-EU Sr. Vendor Manager, Head of PC) with startup and academic experience—co-founding ventures in Mexico and teaching Brand Management—giving him both strategic and hands-on perspectives. Ernesto focuses on optimisation, consolidation, and international expansion (notably driving Sons’ UK consolidation and German entry) and brings practical technical fluency in Node.js and React from his developer background. An MBA from IPADE and an IT management degree from Tecnológico de Monterrey underpin his ability to translate business strategy into measurable eCommerce growth and operational efficiencies.
11 years of coding experience
4 years of employment as a software developer
Licenciado en Adminitración de Tecnologías de Información, Licenciado en Adminitración de Tecnologías de Información at Tecnológico de Monterrey
Master of Business Administration (MBA) Business Administration and Management General, Master of Business Administration (MBA) Business Administration and Management General at IPADE Business School
Contributions:2 PRs, 18 pushes, 2 branches in 2 years 8 months
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