Erwin Cools
Partner & Growth Consultant at CO Projects
Utrecht Area Netherlands
Summary
🤩
Rockstar🎓
Top SchoolErwin Cools is a commercial and marketing strategist with over 8 years of recent hands-on experience and a 20+ year career footprint across foodservice, FMCG and B2B channels, now advising growth and go-to-market through his independent practice and as Partner at Redwired. He blends senior leadership in category, channel and innovation strategy with practical execution—having led teams and launches across Europe, CEE, MENA and the UK for brands like Bonduelle and FrieslandCampina. Comfortable switching between interim operator and consultant roles, he builds recurring-revenue models, content-driven demand programs and partnership-led propositions for scaling businesses. He also pursues pragmatic technical curiosity—contributing to a DisplayLink driver installer for Debian/Ubuntu variants—illustrating an affinity for system-level problem solving beyond marketing. Educated in marketing and digital strategy, Erwin combines commercial rigor with a creative, cross-border perspective that helps translate product innovation into measurable growth.
8 years of coding experience
3 years of employment as a software developer
Master’s Degree / MSc Marketing & International Business, Master’s Degree / MSc Marketing & International Business at Maastricht UniversityHigh School Gymnasium, High School Gymnasium at Mill Hill CollegeDigital Marketing Strategy & Leadership, Digital Marketing Strategy & Leadership at Beeckestijn Business SchoolBachelor’s Degree Business Administration, Bachelor’s Degree Business Administration at Nyenrode Business University
English, Dutch, German, Spanish, French
Github Skills (16)
ubuntu10
linux10
script10
bash10
debian10
scripting9
shell9
device-driver9
sh9
driver9
devops8
installers7
git7
installer7
kal6
Programming languages (13)
Github contributions (5)
AdnanHodzic/displaylink-debian
Apr 2020 - Jan 2023
DisplayLink driver installer for Debian and Ubuntu based Linux distributions.
Role in this project:
Full-stack Developer
Full-stack DeveloperContributions:8 releases, 34 reviews, 81 commits in 2 years 9 months
Contributions summary:Erwin primarily contributes to the shell scripts and configuration files of the project. They focus on expanding the compatibility of the DisplayLink driver installer for different Linux distributions, adding support for PopOS, Linux Mint, Deepin, Nitrux, ZorinOS, BunsenLabs, PureOS, Devuan and Elementary OS. The user also fixes bugs, refactors code, and updates the installer with the latest DisplayLink driver versions. Their contributions involved modification of both the main installer script and the underlying EVDI driver, showing their understanding of the system integration.
distributionsdrivermintelementaryinstaller
forkoooor/twitter-purge
Dec 2022 - Jun 2024
Reduce your digital footprint and don't let your old tweets come back to haunt you 🧹
Contributions:142 pushes in 1 year 6 months
old-tweetsfootprinttwitter-apidigital-footprintlet
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