Estêvão Soares is a founder and digital strategy expert with 11 years blending business intelligence, analytics and hands-on tech to drive measurable results for brands and creators. He leads Estrategi.ca and co-founded SMXP and Ads Avançado, communities that unite hundreds of digital marketers and paid-ad specialists to adapt to fast-changing platforms. A published author and frequent speaker at Brazil’s top events (including RD Summit) and universities (USP), he turns social listening and analytics into action—using tools from Brandwatch to Tableau and applying AI for deeper data analysis. His background in network administration and programming (HTML/CSS/Python/R/SQL) enables him to build and maintain the technical layers behind digital products and courses he creates. He also has practical SaaS and subscription analytics experience (MRR, churn, payment gateways) from running membership-driven communities. Less obvious: he started delivering online courses in 2012 and has iteratively evolved his live-streaming and course tech stack, making him both a strategist and a veteran practitioner of digital education.
11 years of coding experience
Bachelor Business and Marketing, Bachelor Business and Marketing at Fundação Educacional de Fernandópolis
MBA Marketing, MBA Marketing at FGV - Fundação Getulio Vargas
MBA Strategic Management, MBA Strategic Management at USP - Universidade de São Paulo
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