Esther Cheran
Chief Product & Co-founder at Self-employed
Himachal Pradesh, India
Summary
🤩
Rockstar🎓
Top SchoolEsther Cheran is a product-focused design systems leader and co-founder with 5+ years of experience building and scaling design systems across EdTech, Real Estate, Finance and large corporates. As Chief Product at Tokens Studio and creator of the Substrate Design System Accelerator, she helps teams accelerate digital transformation by delivering ready-to-use component libraries, design tokens, and tooling that bridge Figma to production code. Esther blends product management, UX design and front-end development to ensure high code–design symmetry, accessibility, and multi-brand theming—often shipping starter kits of web components with two-way token sync. Her pragmatic approach reduces risk and time-to-market for organizations that can’t afford a six-month build, and she regularly pairs hands-on implementation with strategic workshops and advanced Figma training. An MBA from IIM Lucknow and a technical background from IIT Roorkee give her a rare mix of business, design and engineering fluency.
5 years of coding experience
6 years of employment as a software developer
Indian Institute of Technology RoorkeeMaster of Business Administration (MBA), Marketing, Master of Business Administration (MBA), Marketing at Indian Institute of Management, Lucknow
Github Skills (7)
styles10
design-tokens10
figma10
plugin10
cross-platform4
build-system4
macos3
Programming languages (7)
Github contributions (5)
brandcodeapp/bc-design-tokens
Jan 2022 - Jun 2022
Contributions:16 releases, 2 PRs, 144 pushes in 4 months
esthercheran/test-plugin-tokens
Apr 2022 - Feb 2024
Contributions:117 pushes, 15 branches in 1 year 10 months
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