Esther Cordova
Publisher at Power of Yet
Austin, Texas, United States
Summary
👤
Senior🎓
Top SchoolEsther Cordova is a publisher and children's author based in Austin, Texas, with 10 years of professional experience blending storytelling, education, and digital product skills. She founded Power of Yet to champion growth mindset lessons for kids, authoring numerous picture books and activity guides that turn a single word into lifelong learning tools. With a background in web development and QA, Esther combines hands-on front-end technical experience from roles at Grant Marketing and Continuum with content strategy and AI-assisted copy work. Her academic training spans nutrition, international food business, and an MBA exchange, which informs her interdisciplinary approach to educational content and user experience. Comfortable moving between creative authorship and technical execution, she also leverages A/B testing and conversion-focused design to make learning experiences both engaging and measurable. Colleagues describe her as curious and mission-driven—someone who applies a scientific, testable mindset to nurturing resilience in young readers.
10 years of coding experience
3 years of employment as a software developer
Master of Science (M.Sc.) International Food Business and Consumer Studies, Master of Science (M.Sc.) International Food Business and Consumer Studies at University Kassel & University FuldaBachelor of Science (B.Sc.) Nutrition Sciences and Marketing, Bachelor of Science (B.Sc.) Nutrition Sciences and Marketing at Hamburg University of Applied Sciences (HAW)Exchange semster in the MBA program College of Management, Exchange semster in the MBA program College of Management at UMass BostonWeb Development, Web Development at General AssemblyERASMUS exchange program College of Management, ERASMUS exchange program College of Management at Laurea University of Applied Sciences, Helsinki Finland
German, English
Github Skills (22)
tac7
mongoose6
crud5
foreign5
stash5
foreign-keys5
rails-api4
mongodb4
api3
sql-parser3
javascript3
lodash3
nodejs3
ruby2
rails2
Programming languages (3)
Github contributions (5)
esthercordova/powerofyet
Jun 2017 - Dec 2022
Contributions:102 pushes, 2 branches in 5 years 6 months
SEManticTeam/code-bucket-api
Jul 2016 - Jul 2016
Contributions:31 commits, 7 PRs, 22 pushes in 5 days
stash
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