Digital Portfolio Management SEAT CUPRA at SEAT S.A.
Barcelona, Catalonia, Spain
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Summary
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Senior
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Top School
Esther Parrilla-endrino is a seasoned digital portfolio and product management engineer with 14 years of experience bridging strategy and delivery for SEAT/CUPRA, currently focused on Lean Portfolio Management and SAFe at the portfolio and program level. Her background in QA, delivery management and systems thinking—shaped by earlier technical leadership roles at ESA and Deimos Space—gives her a rare blend of aerospace-grade rigor and user-centered product intuition. She excels at stakeholder coordination, data-driven prioritization and end-to-end delivery of connected car and mobility services, while leading cross-functional teams to align business value with technical execution. Esther combines formal training in electrical engineering and open-source technologies with recent studies in digital product management and digital humanities, reflecting both technical depth and a human-centered perspective. An often-overlooked strength is her track record in defining QA maturity and release procedures, which has repeatedly reduced risk and improved time-to-market for complex systems.
14 years of coding experience
22 years of employment as a software developer
Digital Product Management Postgraduate Digital Product Management, Digital Product Management Postgraduate Digital Product Management at IEBS Business School
Master Degree Open Source Software Technologies, Master Degree Open Source Software Technologies at Universidad Rey Juan Carlos
Bachelor Degree Science Electrical Engineering, Bachelor Degree Science Electrical Engineering at Universidad Politécnica de Madrid
Contributions:33 commits, 3 pushes in 3 years 5 months
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Esther Parrilla-endrino - Digital Portfolio Management SEAT CUPRA at SEAT S.A.