Summary
Etay Gafni is a veteran entrepreneur and product leader with over 25 years of experience building teams and shipping user-centered products across startups, large enterprises, and nonprofits. As CEO and co-founder of LayerJot and BrightAct he blends product strategy, UX and engineering to deliver AI-driven and high-impact solutions for healthcare and enterprise clients. His background includes senior UX and innovation roles at SAP and leading technology for a national nonprofit, showing comfort navigating both technical complexity and mission-driven work. Etay is pragmatic about process—creating focused, cohesive teams that consistently deliver—and prioritizes “good karma” projects that balance impact with execution. He combines hands-on product craft with executive leadership, from early prototyping to scaling production systems. Based in Happy Valley, Oregon, he often pairs commercial ventures with social-purpose initiatives, a pattern visible from Bankaroo to EARN.
11 years of coding experience
26 years of employment as a software developer
BA Computer Science, BA Computer Science at Reichman University
English, Hebrew