Summary
Ethan Groves is a product marketing leader and technologist with 11 years of experience bridging engineering, go-to-market strategy, and startup founding. Currently at IBM leading quantum computing product marketing, he combines deep technical chops from prior full-stack and DevOps engineering work with a track record of crafting messaging and demo-driven demand generation at Elastic and Liquibase. As founder of multiple ventures (LegendWorks, Odyssey Augmented, PyroTechniques), he brings entrepreneurial rigor to product positioning, sales enablement, and creative campaign direction. He helped scale Elastic through hypergrowth, owned demo infrastructure and technical content, and drove marketing that materially influenced pipeline and adoption. Based in Durham, NC, Ethan pairs hands-on systems knowledge (Kubernetes, CI/CD, Elasticsearch tooling) with storytelling for C-suite and developer audiences. Colleagues describe him as a pragmatic builder who turns complex technical capabilities into clear commercial narratives.
11 years of coding experience
10 years of employment as a software developer
Virginia Tech
A.S, Science, A.S, Science at Lord Fairfax Community College
Spanish, Chinese, Portuguese