Summary
Ethan Macdonald is a Senior Product Designer with 11 years of experience crafting user-centric products across health tech, consumer hardware, and crypto platforms, currently shaping experiences at Blockchain.com. He blends startup grit—having been Robin’s first product designer and a co-founder of a fitness club—with enterprise-grade product work at Vault and Candid where he drove measurable funnel and throughput improvements. Comfortable shipping complex flows, he has a track record of launching new product lines, scaling design teams, and delivering white-glove solutions for Fortune 500 clients and clinical trials. Based in Los Angeles but shaped by Midwest roots and West Coast product culture, he pairs a maker’s mentality (designer-developer background and freelance experience) with strategic product thinking. Outside product work he riffs on analog craft—self-styled “master lumberjack”—which surfaces in pragmatic, physical-first approaches to problem solving. He’s also a visible crypto enthusiast and builder, bringing product judgment to fast-moving blockchain and NFT experiences.
11 years of coding experience
12 years of employment as a software developer
B.S., Graphic Design, 3.2, B.S., Graphic Design, 3.2 at University of Northwestern - St. Paul
Korean, English