Ethan Yehuda is a Lead Software Engineer based in New York with 11 years of hands-on experience building performant, production-grade web applications and e-commerce systems. He progressed through multiple roles at Salesforce, advancing from Software Engineer to Lead, and has a strong track record integrating complex third-party systems and optimizing performance at scale. Self-taught and curious by nature, he combines backend integration skills (Magento, NetSuite, Redis) with modern frontend work (React-based custom checkouts) to deliver measurable business impact like faster page loads and higher conversion rates. He has repeatedly tackled cross-team projects that required both systems thinking and pragmatic engineering, from inventory aggregation across 50+ stores to custom admin UIs. Ethan’s background in finance and marketing informs a product-minded approach to engineering, helping him translate business requirements into technically sound, secure solutions. He maintains a portfolio at ethanyehuda.com and brings a consistent focus on learning and shipping reliable software.
11 years of coding experience
10 years of employment as a software developer
Bachelor of Science (B.S.) Finance and Marketing, Bachelor of Science (B.S.) Finance and Marketing at University at Albany School of Business
Contributions:1 release, 19 commits, 17 pushes in 1 month
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