Ethan 游
VP Of Marketing at Tinghsin Int'l Group
Minhang District, Shanghai, China
Summary
👤
Senior🎓
Top SchoolEthan 游 is a marketing executive with 9 years of focused experience leading integrated and digital marketing for large retail and F&B chains, currently serving as VP of Marketing at Tinghsin Int'l Group overseeing 6,000 outlets including FamilyMart China, Dicos, KSF and Belray. He combines CRM, e-order and big-data analytics with traditional media and new product development to drive member engagement across an 80M-member ecosystem and points-redemption platform. His background spans brand management roles at Pizza Hut and PepsiCo and an MBA from USC Marshall, giving him a rare blend of global CPG brand discipline and Chinese retail operations expertise. Known for scaling digital marketing BU capabilities, he often bridges IT, analytics and frontline store execution to turn consumer insight into measurable commercial uplift.
9 years of coding experience
9 years of employment as a software developer
Bachelor, Economics, Bachelor, Economics at National Taiwan UniversityMaster, MBA, Master, MBA at 美国南加州大学 - 马歇尔商学院
English, Chinese
Github Skills (163)
devtools10
integrate10
layout10
webdriver9
javascript9
mobx-react9
editorjs9
nest9
windows9
wysiwyg9
prosemirror9
protractor9
webdriverio9
desktop9
react9
Programming languages (8)
Github contributions (5)
Youzhigang/SIMPLE_BLOG_Django
Oct 2016 - Feb 2017
Contributions:50 commits, 41 pushes, 3 branches in 4 months
Youzhigang/awesome-dota
Nov 2016 - Feb 2017
Contributions:57 commits, 53 pushes, 2 branches in 3 months
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