Summary
Eureka Foong is a Senior User Experience Researcher with a decade of interdisciplinary experience shaping creator-focused product experiences at YouTube from Zurich. She blends academic rigor—PhD-level training in Technology and Social Behavior and postdoctoral work at the University of Tokyo—with industry practice, having led research on creator music, copyright, and creator experience. Her earlier work pioneered studies on equity in the online gig economy at Northwestern, informing ethical, evidence-driven design decisions in large platforms. Eureka has also partnered with top research labs including Carnegie Mellon and internships at Facebook and Adobe, giving her deep exposure to AI-enabled UX and research science. Colleagues describe her as a researcher who translates complex sociotechnical problems into actionable product insights, often surfacing overlooked creator needs across global contexts.
10 years of coding experience
4 years of employment as a software developer
Bachelor of Arts (B.A.) summa cum laude Psychology Media Studies, Bachelor of Arts (B.A.) summa cum laude Psychology Media Studies at Linfield University
American Degree Transfer Program Psychology, American Degree Transfer Program Psychology at INTI International College Penang
Doctor of Philosophy (PhD) Technology and Social Behavior, Doctor of Philosophy (PhD) Technology and Social Behavior at Northwestern University
English, Malay, Italian, Japanese, Portuguese, German, Indonesian