Summary
Evan Appleby is a CEO and strategic analyst with 13 years of experience building digital media partnerships, negotiating contracts, and modeling commercial opportunities. He founded PubExchange, a publisher partnership platform used by brands like goop and POPSUGAR, and runs ForOurSchool.org, a free fundraising platform for schools. His background as a software engineer at Sony Pictures Imageworks and an MBA from Ross blend technical fluency with commercial strategy, enabling him to design product-led business models and cost-saving vendor negotiations. Known for turning editorial and product relationships into measurable revenue—he drove multi-decade deals at MTV Networks and Wenner Media—he brings a rare mix of hands-on engineering, media industry instincts, and nonprofit-facing product work.
13 years of coding experience
9 years of employment as a software developer
MBA, MBA at University of Michigan - Stephen M. Ross School of Business
University of California, Los Angeles