Summary
Evelyn Chou is a senior product manager with nine years of cross-industry experience building data-driven products and go-to-market strategies for both enterprise and consumer platforms. She currently leads Embedded Analytics at insightsoftware, driving commercialization and ARR growth for B2B data products while previously launching a generative-AI productivity MVP at Coursera that improved user productivity by 25%. Her background spans fintech, defense, and mobility—at Capital One she rebuilt clickstream and microservice foundations to reduce operational risk, and at Lockheed Martin she created a 0-to-1 MarTech data product team that automated 35% of reporting. Evelyn combines strong analytics chops (NLP/ML and LTV/attribution modeling) with product-led growth and Lean Six Sigma practices, enabling measurable improvements in retention and acquisition. Based in Washington, DC, she blends strategic rigor from an MBA and executive education with hands-on execution across engineering, design, and data teams, and brings a curious, career-shifting mindset hinted at by her Github note about transitioning from finance into tech.
9 years of coding experience
11 years of employment as a software developer
Growth Series; Retention & Engagement; Data for Product Managers, Growth Series; Retention & Engagement; Data for Product Managers at Reforge
Master, Business Administration, Master, Business Administration at The Ohio State University Fisher College of Business
Executive Education, HBX, Strategy and Leadership, Executive Education, HBX, Strategy and Leadership at Harvard Business School
Portuguese, English, Chinese, Spanish