Summary
Fangting Gu is a Brand & Visual Designer with 11 years’ experience crafting emotionally resonant experiences across product, retail, and brand systems for clients like Tencent, IDEO, Samsung Research America and leading Chinese consumer brands. She blends insight-driven strategy with aesthetic rigor to translate business goals into cohesive visual identities, packaging, advertising and UI/UX for physical products and digital interfaces. At IDEO she led multidisciplinary art direction for future retail and consumer product launches, and at Samsung she shaped corporate identity and web presence for a think-tank team—bringing both studio and in-house perspectives. Now based in Shenzhen, she bridges China–US design cultures, holding an MFA from MICA and a BFA from China Central Academy of Fine Arts. Beyond client work she mines travel, contemporary art and film for unconventional design cues, often surfacing subtle narrative threads that elevate commercial outcomes.
11 years of coding experience
Master’s Degree, Graphic Design, Master’s Degree, Graphic Design at Maryland Institute College of Art
Bachelor's degree, Graphic Design, A, Bachelor's degree, Graphic Design, A at China Central Academy of Fine Arts
Chinese, Chinese, English