Faria Masood
Product Owner, Self-Serve at Rocket.Chat
Naperville, Illinois, United States
Summary
🤩
Rockstar🎓
Top SchoolFaria Masood is a product leader specializing in self-serve B2B SaaS experiences, with over eight years of experience optimizing onboarding, activation, and documentation workflows. At Rocket.Chat she cut contact rates 43% across 12M+ sessions, improved activation and time-to-value through instrumentation and experiments, and led a GitBook→Document360 migration that reduced update cycles by ~60%. Previously she boosted activation and first-session completion at XUND while doubling experiment throughput and establishing event schemas for cross-functional reviews. Her work blends product strategy, governance (taxonomy, stale/duplicate retirement), and practical documentation leadership—she currently serves as Documentation Lead on GitHub. Based in Naperville, IL, she has a track record of turning telemetry into prioritized rollouts and measurable business outcomes, and often surfaces hidden friction in user journeys through data-driven experimentation.
5 years of coding experience
5 years of employment as a software developer
BSc (Hons.) Information Technology, Information Technology, BSc (Hons.) Information Technology, Information Technology at Product School
English
Github Skills (20)
gitbook10
javascript10
data-protection10
rocket10
chat10
api10
slack10
webchat10
webrtc10
communications10
conversations10
meteor10
collaboration10
chatbot10
documentation10
Programming languages (2)
Github contributions (5)
RocketChat/developer-docs
Mar 2021 - Jan 2023
These developer guides and APIs help you start developing on Rocket.Chat quickly.
Contributions:564 commits, 71 PRs, 81 pushes in 1 year 10 months
apidevelopingchatrocketrocket-chat
RocketChat/Rocket.Chat.Docs
Sep 2020 - Feb 2023
Contributions:1114 commits in 2 years 5 months
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