Farzan Balkani
Co-Founder at Fractured Light Studios
Dubai, Dubai, United Arab Emirates
Summary
👤
Senior🎓
Top SchoolFarzan Balkani is a product-focused design and experience leader with over a decade of hands-on startup and enterprise experience, currently co-founding Fractured Light Studios while advising Digikala as Design Director. He has led cross-functional teams to deliver consumer-centric products across e-commerce, travel, and gaming—building design systems, shaping UX research into a company-wide CX evangelism practice, and improving conversion metrics by up to 80%. A founder at heart, he launched multiple ventures and products (including Paymishe and Zabanyad) that scaled to hundreds of shops and hundreds of thousands of users without heavy marketing. Known for blending visual craft with pragmatic product strategy, he repeatedly shifts teams from UI execution to product-led thinking and measurable business outcomes. Based in Dubai, he pairs a software engineering background with deep design and research expertise, and quietly brands himself “Just an Artless” on GitHub—a hint of an understated creative streak.
12 years of coding experience
13 years of employment as a software developer
Bachelor of Science, Software Engineering, Bachelor of Science, Software Engineering at KNTU
English, Persian
Stackoverflow
439reputation
142kreached
6answers
1question
wamp
top-5%
Github Skills (34)
persian10
farsi10
cjk9
fonts9
php9
font-size9
wamp9
magento8
ecommerce8
css7
google-fonts7
adobe7
curl6
mobile6
wordpress6
Programming languages (4)
Github contributions (5)
sariina/appa-sariicon
Nov 2015 - Nov 2015
Contributions:45 commits, 37 pushes, 1 branch in 1 day
artlesshand/modal-pure-css
Jun 2019 - Jun 2019
Contributions:4 pushes, 1 branch in 1 day
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