Federica Piazzi
Senior Associate - Customer Experience
Dubai, Dubai, United Arab Emirates
Summary
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Senior🎓
Top SchoolFederica Piazzi is a Service and Experience Designer with eight years of cross-cultural practice crafting human-centered solutions across the UAE, GCC, Italy and China. She currently leads customer experience projects at Majid Al Futtaim, translating user research and design thinking into personalized, operationally-feasible journeys for complex stakeholder ecosystems. Her background spans government, education and private sectors—from PwC Middle East and Abu Dhabi CMA to academic roles at Politecnico di Milano and Tongji—bringing a rare blend of strategic facilitation and hands-on prototyping. Trained in Product-Service System Design and Art & Design, she pairs rigorous research methods with empathy-driven co-design, and often integrates mental-wellbeing and social-innovation perspectives into service blueprints. An interesting thread through her work is the use of educational roles and multilingual insight to surface subtle cultural needs that shape more inclusive service experiences.
8 years of coding experience
Master of Fine Arts - MFA, Art and Design, Master of Fine Arts - MFA, Art and Design at Tongji UniversityMaster of Science - MS, Product Service System Design, 110/110, Master of Science - MS, Product Service System Design, 110/110 at Politecnico di MilanoSchool of Business, Innovation and Leadership, School of Business, Innovation and Leadership at Alta Scuola PolitecnicaHigh School Diploma, Foreign Languages and Literatures, 96/100, High School Diploma, Foreign Languages and Literatures, 96/100 at Liceo Linguistico Vanoni
English, Spanish, French, Italian, Chinese
Github Skills (1)
javascript1
Github contributions (5)
federicapiazzi/labmod17_ex2
Nov 2017 - Feb 2018
Contributions:2 PRs, 73 pushes, 1 branch in 2 months
federicapiazzi/labmod17
Oct 2017 - Feb 2018
Contributions:22 pushes, 1 comment in 4 months
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