Federico Reyes is a strategic fractional CFO with 11+ years driving profitable growth and operational transformations across high-growth omnichannel FMCG and D2C businesses. He partners with executive teams to set long-term targets, redesign finance functions, implement integrated planning and S&OP, and reallocate resources to highest-potential initiatives鈥攚ork that has driven category-leading results at Magnolia Bakery, Nuts.com, Casa Dragones and KIND. Equally comfortable rebuilding controllership and tax frameworks as he is shaping commercial finance, Federico blends investor-relations rigor from his banking roots with hands-on execution in retail, CPG and franchising. An INSEAD MBA and board member in the non-profit sector, he鈥檚 known for pairing rigorous financial models with pragmatic tech-enabled solutions (including ERP and AI-assisted FP&A integrations) to accelerate decision-making. Notably, he has a track record of translating multiyear strategic plans into measurable operating drums that materially improve margins, inventory risk and unit economics.
10 years of coding experience
7 years of employment as a software developer
BS | Bachelor of Science Accounting, BS | Bachelor of Science Accounting at Tecnol贸gico de Monterrey
MBA | Master of Business Administration, MBA | Master of Business Administration at INSEAD
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Federico Reyes - Chief Financial Officer at Magnolia Bakery