Felipe Barbosa
Marketing Manager - Customer Lifecycle Management - Insurance & Investments Product Category Owner
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolFelipe Barbosa is a marketing and product leader with 11 years of experience building product-led GTM strategies across startups and major LATAM tech companies, currently owning Customer Lifecycle for Nubank’s Insurance and Investments. He combines hands-on product discovery and launch execution with deep analytics and marketing automation expertise, having implemented stacks from Mixpanel and Heap to HubSpot and Salesforce. Felipe has shaped developer and platform marketing (VTEX IO) and led Nubank Auto’s GTM, proving an ability to translate technical product needs into commercial traction. An active community builder and educator—founding Brazil’s JTBD community, lecturing for PM3, and serving as a Product Marketing Alliance ambassador—he elevates the discipline through teaching and research. Not obvious from titles: he frequently bridges engineering and go-to-market teams by operating key developer tools (Git, Netlify) and integrating product feedback into measurable lifecycle improvements. Based in São Paulo, he blends strategic thinking with roll-up-your-sleeves execution across product, sales enablement, and customer engagement.
11 years of coding experience
5 years of employment as a software developer
Professional Education, Professional Education at Cursos PM3High School, High School at Colégio João Paulo IPós-Graduação, Pós-Graduação at Escola Superior de Propaganda e MarketingSuperior Técnico, Superior Técnico at Universidade PaulistaBacharel em Administração de Empresas, Bacharel em Administração de Empresas at Universidade Federal do Rio Grande do Sul
English, Spanish, Portuguese
Stackoverflow
1reputation
0reached
0answers
0questions
Programming languages (1)
Github contributions (5)
felipecbarbosa/felipecbarbosa.github.io
Aug 2016 - Oct 2016
Contributions:33 pushes, 1 branch in 1 month
felipecb-/felipecb-.github.io
May 2015 - May 2015
Contributions:20 pushes, 1 branch in 1 day
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