Summary
Felipe Fernandez is a Senior Solution Architect and entrepreneurial technologist based in San Diego with 11 years of experience building web-focused software and driving digital transformation across retail, logistics, and services. He co-founded Jelp, a last-mile delivery SaaS that pivoted from B2C to B2B while securing enterprise integrations (including Oracle EBS) and partnerships with players like Uber and Doordash, demonstrating both product and go-to-market acumen. At national fuel retail chains he led data-driven customer experience programs, dynamic pricing and EV strategy, blending predictive analytics with practical road-tested implementations. Comfortable shifting between hands-on engineering and board-level strategy, he has led post-merger digital initiatives, large cross-border operations builds, and scaled engineering teams in nearshore environments. Known for intellectual curiosity and collaboration, Felipe combines startup grit with enterprise delivery experience to translate complex business challenges into pragmatic technical roadmaps.
10 years of coding experience
14 years of employment as a software developer
San Diego State University
Spanish, English