Felipe Rego is a data science and analytics partner with 11 years’ experience helping organisations turn AI curiosity into production-ready capability, specialising in marketing-mix modelling, BI, predictive pipelines and automated workflows across Power BI, Salesforce Marketing Cloud and Google Cloud. He advises C-suite leaders on scaling proofs-of-concept into enterprise programs that improve acquisition, retention and operational efficiency, and has built propensity, look-alike, churn and CLV models for ASX-listed and global clients. Felipe combines hands-on technical design of data marts and enterprise data models with extensive training experience—having delivered live and online courses to thousands of professionals worldwide and earned perfect scores in university workshops. Based in Sydney, he pairs an MPhil in Learning Analytics with a marketer’s intuition from a Commerce background, which informs pragmatic, customer-centric analytics solutions. Outside consulting he co-founded a boutique motorcycle tour business, applying his operational discipline and analytics mindset to create scalable, handcrafted customer experiences.
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