Summary
Felipe Sant'anna is a pricing and revenue leader with 8 years of experience turning demand, pricing, and data into actionable commercial results across airlines, retail, mobility and SaaS. He has driven double-digit revenue uplifts through segmentation, statistical pricing algorithms and process automation, led transitions from project-based services to Pricing SaaS, and managed cross-functional tech teams to deliver end-to-end implementations. Comfortable with hands-on analytics and engineering workflows, he has automated reporting and testing (SQL/VBA/QA) to cut routine work and accelerate decision cycles. Based in São Paulo, he blends an economics and product leadership background with a libertarian-leaning interest in decentralised web building — a "mason helper" mindset reflected in his GitHub bio — bringing both commercial rigor and curiosity to productizing pricing capabilities.
8 years of coding experience
4 years of employment as a software developer
Digital Product Leadership, Digital Product Leadership at Tera
Certified in Competitive Intelligence, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Certified in Competitive Intelligence, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES at BSP - Business School São Paulo
University of São Paulo
English, Portuguese, Spanish