Summary
Felipe Vásquez is a Growth Engineering Lead and builder with ~10 years of cross-functional experience spanning analytics engineering, full-stack development, data engineering, and digital marketing. He designs and ships end-to-end analytics and ETL systems—using tools like Rudderstack, Airbyte, dbt, Snowflake/BigQuery, and serverless Lambdas—while also driving CRO through hundreds of A/B tests and instrumentation across modern front-end stacks (SvelteKit, Next.js, Astro). Felipe blends product-facing leadership with hands-on implementation, shaping optimization roadmaps and mentoring teams to turn customer feedback into measurable conversion improvements. He has repeatedly modernized companies’ analytics stacks and onboarding flows—lowering acquisition costs and accelerating insight velocity—while maintaining a strong focus on developer experience and automation. Based in Medellín, he pairs entrepreneurial grit (co-founder experience) with a pragmatic engineering approach and a curiosity for custom hardware hobbies like mechanical keyboards.
9 years of coding experience
9 years of employment as a software developer
Professional Specialization Business Administration and Management General, Professional Specialization Business Administration and Management General at Universidad Nacional de Colombia
Conversion Optimization Minidegree Program Marketing Research, Conversion Optimization Minidegree Program Marketing Research at CXL
Egghead.io
React 16 - The Complete Guide (incl. React Router 4 & Redux), React 16 - The Complete Guide (incl. React Router 4 & Redux) at Udemy Academy
English, Spanish