Summary
Fernanda Cadena is a Senior Business Analyst based in Ireland with five years of experience turning stakeholder goals into user-centered, buildable solutions across Salesforce and product teams. She combines strong UX research and workshop facilitation skills with hands-on proficiency in requirements engineering (User Stories, Gherkin, JTBD) and UAT to streamline discovery-to-delivery cycles. At Modelit she has integrated AI tools like Claude and Lovable to accelerate requirements analysis and prototyping, and used Figma to improve Salesforce UI adoption at scale. Her background spans product ownership, customer success, marketing analytics and CRM implementations, giving her a rare blend of user empathy and operational rigour. Fernanda is known for building cross-functional alignment and pragmatic workflows that reduce rework and increase stakeholder confidence. She brings a global perspective from Latin America to the Irish tech market, pairing communication training with data-driven decision making.
4 years of coding experience
5 years of employment as a software developer
Licenciatura, Comunicación organizacional, Licenciatura, Comunicación organizacional at Pontificia Universidad Católica del Ecuador
Spanish, English