Fernando Machado
President at Rip Curl
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolFernando Machado is a results-driven brand and commercial leader with 9+ years in senior roles and a 20+ year track record in the surf and lifestyle sector, currently serving as President of Rip Curl Brazil. He has grown businesses through a multi-channel approach—retail, wholesale, sales rep networks and e-commerce—while aligning product, merchandising, marketing and sales teams to deliver both cultural relevance and commercial performance. Previously CEO of Billabong and Managing Director at Boardriders, he blends strategic vision with hands-on execution and people development to scale brands in Brazil. Known for building cross-functional teams that translate culture into measurable growth, he also brings entrepreneurial roots from founding a representation business early in his career.
9 years of coding experience
6 years of employment as a software developer
Extension, Marketing, Extension, Marketing at ESPM Escola Superior de Propaganda e MarketingExtension, Business Management, Extension, Business Management at APC Business School - AustraliaBusiness, Business at Universidade Católica de Santos
English, Spanish
Github Skills (29)
textbook9
golang9
code-editor8
go8
css8
interpreter8
programming-language8
javascript7
palette7
react7
brazil7
compiler6
odin6
firebase6
webapp6
Programming languages (4)
Github contributions (5)
fernandomachado90/github-page-maker
Jun 2020 - Jun 2020
Contributions:28 commits, 27 pushes, 1 branch in 2 days
fernandomachado90/aceleradora-inclusiva-showcase-web
May 2019 - Nov 2019
Showcase de projetos web produzidos na Aceleradora Inclusiva.
Contributions:51 commits, 2 PRs, 49 pushes in 6 months
reactcssjavascriptprojetosshowcase
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