Fernando Marichal is a Technical Lead and senior software engineer from Montevideo with over a decade of experience building web and mobile products and leading delivery for high-traffic sites. He spent more than five years at Automattic contributing to WooCommerce—working across React-based front ends and PHP back ends to improve the product editor and onboarding UX for a major open-source ecommerce platform. Comfortable spanning full-stack responsibilities, he pairs hands-on coding (JS, PHP, Python, Java) with squad leadership and technical ownership of reliability and quality. He has led product squads and technical teams, and currently oversees a U.S.-based consultancy site serving roughly half a million active users. Beyond engineering, Fernando has communicated technology to broad audiences as a columnist and brings a background in communications and Business Intelligence to bridge product, data and user experience. His profile combines startup founding experience, open-source impact on a globally used project, and a practical focus on shipping polished UX improvements at scale.
8 years of coding experience
13 years of employment as a software developer
Systems Analyst, Technology, Systems Analyst, Technology at Universidad ORT Uruguay
Bachelor's Degree in Communication Science, Communication analytics, advertising and audiovisual, Bachelor's Degree in Communication Science, Communication analytics, advertising and audiovisual at Universidad de la República
(Deprecated) This plugin has been merged to woocommerce/woocommerce
Role in this project:
Full-stack Developer
Contributions:29 releases, 247 reviews, 194 commits in 2 years 1 month
Contributions summary:Fernando contributed to the WooCommerce Admin plugin by implementing features and fixing bugs related to the user interface and back-end logic. Their work involved front-end modifications in JavaScript (client/header/index.js, client/header/test/index.js, client/dashboard/profile-wizard/steps/business-details.js, client/dashboard/task-list/tasks/payments/methods.js, client/dashboard/task-list/tasks/payments/square.js, client/dashboard/task-list/tasks/payments/index.js, client/task-list/tasks/products/product-template-modal.js) and back-end updates in PHP (src/API/OnboardingTasks.php, src/API/OnboardingProfile.php, src/API/OnboardingPlugins.php, src/API/NoteActions.php). These changes include correcting breadcrumbs, adding links to buttons, and implementing new features in the onboarding process.
A customizable, open-source ecommerce platform built on WordPress. Build any commerce solution you can imagine.
Role in this project:
Front-end Developer
Contributions:920 reviews, 188 commits, 530 PRs in 3 years
Contributions summary:Fernando primarily contributed to front-end development within the WooCommerce platform, focusing on implementing and modifying user interface components. The commits demonstrate the user's involvement in fixing issues with the product editor, adding features like image previews, and enhancing the user experience through improved component layouts. Their work included modifying CSS and JavaScript, indicating a focus on UI design and component-level implementations with a strong focus on React.
ecommercecommercewordpressautomatticphp
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Fernando Marichal - Technical Lead at Fernando Marichal