Fernando Rodrigues
Chief Executive Officer at Lince International LLC
Miami, Florida, United States
Summary
👤
Senior🎓
Top SchoolFernando Rodrigues is a strategic international business executive and CEO based in Miami with over 17 years leading import, distribution, and marketing operations across the U.S. and Brazilian markets. He founded and scaled Lince International LLC to drive Circulo Yarns’ U.S. expansion, combining hands-on product development, B2B platform enhancements, and retail partnerships to turn a niche craft brand into household recognition. Skilled in market entry, supplier negotiation, and loyalty program design, he blends commercial intuition with data-informed marketing and team leadership. His education spans MBA-level strategic marketing and executive certificates from Harvard Business School Online, plus recent coursework in AI and analytics in marketing from the University of Miami. Fernando’s background in both operational setup and annual international sourcing trips gives him uncommon fluency across supply chain, product integration, and retail engagement. Outside work he brings a maker’s curiosity—interests in Arduino and tech—and personal touches that underscore a hands-on, culturally attuned leadership style.
8 years of coding experience
Bachelor’s Degree in Business Administration, International Business and Foreign Trade, Bachelor’s Degree in Business Administration, International Business and Foreign Trade at Faculdade AvantisOther; Certificate in Management Essentials, Business Administration and Management, General, Complete, Other; Certificate in Management Essentials, Business Administration and Management, General, Complete at Harvard Business School OnlineSpecializations in Sales, Merchandising, and Marketing, Specializations in Sales, Merchandising, and Marketing at ESPM Escola Superior de Propaganda e MarketingAdvanced English, Advanced English at Miami Dade CollegeMaster of Business Administration (MBA), Marketing, Strategic Marketing, Master of Business Administration (MBA), Marketing, Strategic Marketing at Universidade do Vale do ItajaíAI and Analytics in Marketing, A, AI and Analytics in Marketing, A at University of Miami
English, Spanish, Portuguese
Github Skills (4)
projeto6
rio6
campus6
java3
Programming languages (1)
Github contributions (5)
nandolrs/things
Apr 2018 - Nov 2024
Contributions:42 pushes, 1 branch in 6 years 8 months
nandolrs/CFTSTDADOS01
Aug 2022 - Dec 2022
Contributions:177 commits, 147 pushes, 1 branch in 3 months
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