Fernando Rodriguez is a Principal-level Salesforce Architect and consultant with 11+ years of IT and professional services experience and 12 Salesforce certifications. He combines technical depth in Apex, Visualforce, Heroku integrations and full-stack web development with executive perspective from an MBA and leadership training in coaching and organizational development. As a serial founder and managing partner at Nimacloud (now merged into Hikko) and co-founder of Zenital and Adooxen, he has repeatedly translated product vision into scalable CRM platforms and delivery teams. He has hands-on experience contracting directly for Salesforce, contributing to widely used internal products and high-stakes sales and marketing systems. An active advisor—serving on HBR’s advisory council and Hikko’s board—he brings rare crossover fluency between C-suite strategy and day-to-day technical architecture. Based in Montevideo, he’s known for blending pragmatic engineering with people-first leadership to drive measurable business growth.
11 years of coding experience
16 years of employment as a software developer
Master of Business Administration - MBA Business Administration and Management General, Master of Business Administration - MBA Business Administration and Management General at Universidad ORT Uruguay
Engineer's degree Computer Science, Engineer's degree Computer Science at Universidad de la República
Contributions:2 PRs, 5 pushes, 2 branches in 10 months
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