Fernando Smith
Principal Design Engineer at Soffi
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolFernando Smith is a Principal Design Engineer with 11 years of experience crafting immersive, hand-built experiences that fuse industrial design, storytelling, and cutting-edge ML/AI applied to XR and UX. Trained at RISD with further coursework at MIT and Brown, he operates at the intersection of design and engineering—prototyping fast, validating technically, and shipping polished production installations. He has led creative-technical teams on high-profile cultural and enterprise projects, architected experience orchestration stacks (Node.js + embedded hardware + real-time graphics), and integrated local LLM-driven voice and text-to-image workflows for interactive exhibits. Known for setting pragmatic design systems and dev practices in small teams, he balances hands-on construction with strategic product direction. An unexpected throughline in his work is a near-obsessive attention to jigs—whether physical, digital, or social—which he treats as the foundational discipline that makes complex experiences repeatable and habit-forming.
11 years of coding experience
Coursework in Product Design and Development, Coursework in Product Design and Development at Massachusetts Institute of TechnologyCoursework in Enviromental Studies, Coursework in Enviromental Studies at Brown UniversityBachelor's degree, Industrial and Product Design, Bachelor's degree, Industrial and Product Design at Rhode Island School of Design
en, Spanish, Dutch
Stackoverflow
389reputation
163kreached
6answers
5questions
Github Skills (67)
expressjs10
vector-graphics9
backend9
html5-canvas9
scripting9
knife9
nodejs9
mongodb9
javascript8
npm8
vector8
realtime7
markdown7
browser7
build-system7
Programming languages (6)
Github contributions (5)
fdiazsmith/env_tools
Feb 2019 - Sep 2024
Contributions:11 pushes, 1 branch in 5 years 8 months
fdiazsmith/sets_the-game
Mar 2015 - Jun 2016
Contributions:35 commits, 9 pushes, 2 branches in 1 year 2 months
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