Filippo Di Trapani
Senior Product Designer at Automattic
Ottawa, Ontario, Canada
Summary
🤩
Rockstar🎓
Top SchoolFilippo Di Trapani is a Senior Product Designer in Ottawa with 11 years of experience designing and scaling complex monetization systems and product ecosystems for high-impact platforms. He has led end-to-end initiatives at Automattic and Shopify, driving measurable revenue gains through subscription, billing, onboarding and checkout optimizations while managing and mentoring design teams. Comfortable in 0–1 ambiguity and large-scale product operations, he blends rigorous user research, A/B testing and in-product feedback loops to turn insights into polished, revenue-driving experiences. A hands-on former front-end contributor to WordPress.com (wp-calypso), he brings practical UI engineering sensibilities to design solutions and design-system migrations. Beyond product metrics, he’s built internal tools and processes that improve cross-functional decision making and long-term team effectiveness.
11 years of coding experience
10 years of employment as a software developer
Algonquin College
English, Italian
Github Skills (9)
uid10
javascript10
front-end-development10
react10
ui-design9
graphical-user-interface9
user-interface9
css8
html8
Programming languages (6)
Github contributions (5)
Automattic/wp-calypso
Mar 2017 - Jan 2021
The JavaScript and API powered WordPress.com
Role in this project:
Front-end Developer
Front-end DeveloperContributions:239 reviews, 251 commits, 579 PRs in 3 years 10 months
Contributions summary:Filippo primarily contributed to the front-end development of the WordPress.com platform, focusing on user interface enhancements. They fixed text color issues within the site preview component and updated hover effects. Additionally, they added affordances to the checklist component and added a graphic to the stats banner. Furthermore, the user made changes to the coupon and payment systems.
apireactwordpressjavascriptes6
fditrapani/personal-blog
Nov 2018 - May 2022
Contributions:47 commits, 10 PRs, 225 pushes in 3 years 5 months
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