Florence Tsai is a UI/UX designer with 10 years of experience blending brand identity and product design to create cohesive, scalable experiences for B2B SaaS and consumer-facing sites. She pairs visual and interaction design expertise with front-end skills (HTML/CSS, JavaScript/jQuery) to prototype real interactions rather than rely on static mocks, reducing development friction. As a lead and mentor, she has guided small teams, built design systems and pattern libraries, and translated user research into clearer information hierarchies and measurable UX improvements. Her background spans agency and in-house roles—from Pitch decks and investor-facing storytelling to data-driven web design at CircleCI and Revinate—reflecting a knack for simplifying complex workflows with illustration and animation. Based in Chicago, she still freelances on WordPress and e-commerce builds, bringing practical coding chops and a playful creative streak (coffee ice cream fuel) to every project.
10 years of coding experience
2 years of employment as a software developer
University of California, San Diego
Frontend Web Development, Frontend Web Development at General Assembly
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