Summary
Florencia Sylvester is a growth-focused marketing leader with eight years of experience building GTM strategy, CRM-driven campaigns, and cross-channel growth programs for B2B and SaaS companies. Currently Director of Marketing at Toptal, she combines an MBA and a background in Digital Arts and UX to blend data-led performance marketing with creative storytelling. Her track record spans e-commerce growth at Shopee, B2B SaaS demand generation, and agency-side digital strategy for global brands, showing an ability to scale programs across markets. Known for turning user insights into measurable funnel improvements, she also brings hands-on experience designing referral and lifecycle programs that lift engagement and MQL velocity. Fluent in managing multidisciplinary teams and complex cross-functional launches from Argentina, she blends creative craft with commercial rigor to drive sustainable growth.
8 years of coding experience
4 years of employment as a software developer
UX Design, Multimedia Design, UX Design, Multimedia Design at EducacionIT
Digital Art and Design, Digital Design, Digital Art and Design, Digital Design at Universidad del Salvador
Master of Business Administration - MBA, Business Management, Master of Business Administration - MBA, Business Management at Universidad del CEMA
English