Forrest Middleton is a founder and CEO with 11 years of hands-on automotive and software experience who built dealr.cloud and Dealer Title Solutions to solve the real-world problems he lived through in a family dealership. He designed and initially coded both platforms, grew dealr.cloud into a bootstrapped company serving dealers across 40 states, and launched a Colorado-focused electronic titling product that replaces paper workflows and cuts title times from weeks to days. Forrest spans the full stack—development, database administration, and AWS infrastructure—yet emphasizes mission-driven leadership and a culture-first team as the engine behind scale. His uncommon combination of shop-floor dealership experience and technical depth lets him translate operational pain points into practical, widely adopted SaaS solutions.
10 years of coding experience
Associate’s Degree, Associate’s Degree at Front Range Community College
High School Centered on Math and Science, High School Centered on Math and Science at Berthoud High School
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Forrest Middleton - Founder & CEO at Dealr | dealr.cloud/DTS