Summary
Francesca Tabor is a product and engineering-minded specialist who has spent 11 years building at the intersection of creative production, automation, and AI, most recently designing PMI Global Studio’s Creative Templatisation Programme to scale campaign creative across five channels and 43 formats. She bridges the gap between designers and engineers, turning master assets into Firefly API–ready templates while owning programme governance, SOPs, QC and documentation to keep multi-agency workflows resilient. Her background spans LLM product management and AI observability at 2021.AI, creative automation at HelloFresh, and payments product work at Bumble, giving her a rare blend of systems thinking and product delivery. Francesca is especially effective where problems are “too technical for creatives and too creative for technologists,” creating content supply chains that reduce failure rates and avoid linear cost growth. London-based with formal software engineering training from General Assembly and an MSc in Computer Science, she combines hands-on tooling expertise (Photoshop, InDesign, AEM, Adobe GenStudio) with strategic programme design. An early adopter of generative APIs, she’s now operationalising them at enterprise scale rather than just experimenting in labs.
10 years of coding experience
6 years of employment as a software developer
Software Engineering, Computer Software Engineering, Software Engineering, Computer Software Engineering at General Assembly
MSc Computer Science, MSc Computer Science at Oxford Brookes University