Francis Rafal is a serial founder and CEO with nine years of experience building product-led companies at the intersection of AI, media and hardware from Vienna. He currently leads Totoy, which helps organizations integrate AI for measurable profit and employee satisfaction, and DeepTable, focused on automating Excel error detection to save teams months of manual cleanup. His background spans founding boutique film hardware (Ninjawerk) and media businesses, teaching media literacy, and running data-driven acquisition and analytics programs—bringing a rare blend of product, technical and storytelling instincts. Trained in computer science and software engineering at University of Vienna and 42 Vienna, he pairs coding fluency with practical operational leadership. Beyond startups, he has scaled community and educational initiatives (Global Shapers, NGO Academy) that reflect a commitment to digital literacy and social impact. An unexpected through-line: he translates hands-on creative production experience into pragmatic AI and tooling products that reduce invisible, time-consuming labor like spreadsheet cleanup and language work.
9 years of coding experience
9 years of employment as a software developer
Computer Science, Computer Science at University of Vienna
Computer Software Engineering, Computer Software Engineering at 42
Full Stack Web Development Certification Computer Software Engineering, Full Stack Web Development Certification Computer Software Engineering at freeCodeCamp
Computer Software Engineering, Computer Software Engineering at 42 Vienna
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Francis Rafal - Chief Executive Officer at DeepTable