Summary
Francisco Abarza is a Head of Revenue Operations with 12 years helping B2B tech startups define and scale go-to-market strategies, currently leading RevOps at Betterfly and co-founding RevenueDay. He blends a design and engineering background to build people-first systems that align sales, marketing, and customer operations with data-driven processes and scalable technology. Known for hands-on implementation, he focuses on operational efficiency through automation, PLG/PLS/SLG playbooks, and measurable revenue engines for global growth. Based in Talca, Chile, he brings founder-level pragmatism and a knack for turning messy early-stage workflows into repeatable, analytics-backed growth machines.
12 years of coding experience
English, Spanish