Francisco Arteaga
Media Buyer Lead at Hercules Advertising
Mexico City
Summary
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Senior🎓
Top SchoolFrancisco Arteaga is a digital performance leader with 12 years of experience designing and scaling paid media strategies across Latin America and the U.S., now heading Digital for the OXXO account at dentsu in Mexico City. He has progressed from web and UI design into senior performance roles, blending creative direction with data-driven media buying across Google, Meta, TikTok, DV360 and programmatic partners. His background includes managing cross-border campaigns for entertainment, automotive and consumer brands and running paid search/social operations for TelevisaUnivision and OLX Autos. He also brings academic experience teaching digital marketing and art direction, which helps him translate complex performance insights into clear team processes. Known for negotiating budgets and vendor strategies while overseeing pixel and attribution setups, he combines hands-on campaign optimization with strategic planning. Fluent in the convergence of creative and technical execution, he often bridges agency, client and creative teams to turn analytics into growth.
12 years of coding experience
Universidad Nacional Autónoma de México (UNAM)Master, Tourism and Hospitality Marketing, Master, Tourism and Hospitality Marketing at Universidad La Salle, A.C.Maestría en Dirección de Arte Digital, Diseño multimedia, Maestría en Dirección de Arte Digital, Diseño multimedia at IEU Universidad
English, FrenchGithub contributions (1)
redoaxacadetodos/conocemisderechos
Jul 2013 - Sep 2013
Contributions:45 commits in 1 month
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