Francisco Franco is a Community Manager and marketing specialist with over 10 years of experience crafting content strategy, brand positioning, and data-driven campaigns that drive growth and social impact. Based in São Paulo, he blends performance marketing (Google/Meta Ads, CRM, automation) with creative storytelling and deep expertise in gaming and Web3 communities. He has scaled gamer communities from tens to hundreds of thousands by leveraging beta feedback, gamified activations, bots and KOL partnerships while unifying multichannel voice across Discord, Twitter, Telegram, Twitch and more. Familiar with ASO, acquisition funnels and fundraising campaigns, he turns player insights into product and marketing decisions that improve retention and launch outcomes. Notably, his background includes hands-on operations and coaching in high-SLA support environments, which informs his focus on response metrics and community experience. He’s passionate about gamification as a language of interaction and applies it strategically to bridge technology and people in both Web2 and Web3 projects.
10 years of coding experience
3 years of employment as a software developer
Game Design, Game Design at Universidade Anhembi Morumbi
Full Stack Web Development Certification Computer Software Engineering, Full Stack Web Development Certification Computer Software Engineering at Free Code Camp
Ensino Médio, Ensino Médio at E.E. Prof. Pio Telles Peixoto
Postgraduate Degree Neuromarketing, Postgraduate Degree Neuromarketing at Faculdade Metropolitana
Marketing para Games, Marketing para Games at EBAC - Escola Britânica de Artes Criativas e Tecnologia
English, Spanish, French, Brazilian Sign Language, German, Chinese, Italian
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Francisco Franco - Community Manager at Bitmedia Labs