Francisco Marco-Serrano
Head Of EMEA Merchant Analytics at PayPal
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolFrancisco Marco-Serrano is a data science and AI leader with 11 years of focused experience and a broader 20+ year career arc that began in economics and management accounting before pivoting into advanced analytics. Currently Head of EMEA Merchant Analytics at PayPal, he blends enterprise analytics strategy with hands-on delivery of forecasting, marketing-mix and revenue growth solutions across payments and TMT sectors. He has led consulting teams at EPAM and Essence, delivered cross-industry predictive modelling at IHS Markit and BJSS, and repeatedly translates academic rigour into commercial impact as an instructor and external examiner. Comfortable from pre-sales to productionisation, he combines econometric and machine-learning techniques with practical experimentation (matched-market tests) to drive measurable business outcomes. Based in London, he brings an uncommon mix of senior management, international operational experience (including overseas branch leadership) and sustained academic engagement that informs pragmatic, evidence-led decision making.
11 years of coding experience
15 years of employment as a software developer
Master of Advanced Studies Economics, Master of Advanced Studies Economics at University of ValenciaUOC (Universitat Oberta de Catalunya)
English, Spanish, Catalan, Portuguese
Stackoverflow
46reputation
2kreached
4answers
0questions
Github Skills (10)
na6
knitr6
rmarkdown6
lm6
ggplot6
plot6
cross-validation6
r6
roxygen6
iconv6
Github contributions (5)
kproductivity/bitsandbobs
Aug 2015 - Dec 2020
Contributions:18 pushes, 1 branch in 5 years 4 months
matterofbiz/simple-zscore-calculator
Jul 2014 - Oct 2018
Contributions:8 commits, 4 pushes in 4 years 3 months
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