Summary
Francisco Pirra is a product-focused software engineer and serial founder with a decade of experience building AI-driven, multimedia and RFID-enabled solutions for B2B and retail markets. He currently leads multiple ventures—including Amplia, ETIONIC and Rebrain—where he combines product strategy, client-facing sales, and hands-on technical leadership to deliver SaaS platforms and automated vision/AR systems. His background in Computer Science with a major in artificial intelligence and prior research and teaching at the University of Buenos Aires underscore a strong grounding in algorithms, image processing and embedded systems. Francisco has shipped commercial projects that span MRZ scanners, AR Android apps and targeted video-ad players, and he often bridges client needs to engineering execution himself. He also mentors incoming engineering students and runs outreach activities, reflecting a commitment to developing talent as well as products. Notably, he pairs entrepreneurial ambitions with practical delivery experience—leading deployments on-site while architecting scalable digital products.
10 years of coding experience
5 years of employment as a software developer
Associate Degree in Computer Programming Technical Analyst, Associate Degree in Computer Programming Technical Analyst at IAC
Bachelor´s Degree in Computer Science Engineering Major in artificial intelligence, Bachelor´s Degree in Computer Science Engineering Major in artificial intelligence at University of Buenos Aires