Françoise Basset
Consultante Stratégie Et Transformation Digitale - Accompagnement Des Dirigeants De PME
Paris, Ile-de-France
Summary
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Senior🎓
Top SchoolFrançoise Basset is a digital transformation and customer experience specialist with nine years in leadership roles helping startups and SMEs define product strategy, optimize acquisition funnels, and deploy pragmatic technical solutions. Based in Paris, she combines hands-on SEO, analytics and content strategy with change management and training to enable clients to run their digital programs autonomously. Her background spans agency, corporate and consulting environments—including roles at Amplexor and CGI—where she led multilingual, omnichannel content projects and enterprise ECM/UX initiatives. Françoise pairs an Executive MBA in Digital Transformation with deep technical roots from earlier IT engineering studies, which helps her bridge business strategy and implementation details. She is notable for coaching students at HEC and for quietly maintaining developer interests (a window manager project and Debian/Arch tinkering noted on her GitHub), reflecting a blend of product sensibility and maker curiosity. Trusted by executives, she focuses on measurable improvements in visibility, conversion and operational efficiency.
9 years of coding experience
18 years of employment as a software developer
Miage, Miage at Université Paris Sud (Paris XI)Executive MBA Digital Transformation, ISG+EPITA, Major de promotion, Executive MBA Digital Transformation, ISG+EPITA, Major de promotion at Epitech ExecutiveProgramming languages (5)
Github contributions (5)
FrancoisBasset/ProjetAngular
Feb 2020 - Aug 2023
Contributions:1 PR, 19 pushes, 3 branches in 3 years 6 months
FrancoisBasset/rooibos
Aug 2022 - Feb 2023
Contributions:55 commits, 166 pushes, 53 branches in 6 months
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