Frank Caron
Chief Product Officer at Reach Financial
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolFrank Caron is a fintech product leader and Chief Product Officer based in New York with 12 years of cross-functional experience building and scaling customer-facing digital products and operational automation. He combines hands-on technical product leadership with program and people management, driving measurable P&L impact—multi-million dollar savings and revenue gains from automation, fraud reduction, and data replatforming. At Reach Financial he’s scaled product and engineering teams, delivered SOC2 compliance, and lifted direct conversion and recovery metrics through pragmatic product and call-center tech optimizations. Previously at Salesforce he supported large ACV deals as a principal architect and solution engineer, blending pre-sales technical depth with product marketing and developer evangelism. Known for being a player-coach, he still ships technical assets and architectures while running org-wide OKR-driven roadmaps and knowledge management practices. Off the resume he brings a writer’s clarity to complex product narratives—a BA in Rhetoric and Professional Writing that shows up in crisp GTM and internal enablement work.
12 years of coding experience
18 years of employment as a software developer
Lorne Park Secondary SchoolBA Honours Rhetoric and Professional Writing, BA Honours Rhetoric and Professional Writing at University of Waterloo
Github Skills (52)
log-in10
salesforce9
embedded8
marketing-cloud8
identity8
heroku7
salesforce-lightning6
node-app6
json-api6
render6
lwc6
api5
sfdx5
canvas5
json5
Programming languages (6)
Github contributions (5)
frankcaron/salesforce-embedded-login-example
Oct 2019 - Aug 2020
An end-to-end example of Salesforce Embedded Log In, leveraging the Salesforce Identity for Customers (CIAM) product
Contributions:145 commits, 5 PRs, 140 pushes in 10 months
ciamend-to-endleveragingcustomerslog-in
mladjo/distributedoffers
Nov 2015 - Aug 2022
Contributions:31 pushes in 6 years 10 months
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