Summary
Franz Rodenacker is a Senior Product Designer with over a decade of experience crafting user-centred digital products across fintech, marketing automation and SaaS. Currently shaping strategy, research and interaction design at Linx, he blends hands-on prototyping and usability testing with roadmap and competitor analysis to drive product decisions. His background spans UX leadership roles at Twenty57 and Digiata, where he paired user research and analytics to simplify complex enterprise workflows for banks and large financial clients. Trained in information systems and political studies, he brings a rare mix of analytical rigour and human-centred thinking to product problems. Comfortable writing UI code and managing projects, he bridges design and development to ensure polished, usable releases. Based in the Western Cape, he favours pragmatic design that elevates efficiency rather than merely speed.
10 years of coding experience
12 years of employment as a software developer
Postgraduate Diploma, Information Systems, Postgraduate Diploma, Information Systems at University of Cape Town
Magister, History, Sociology, Political Studies, Magister, History, Sociology, Political Studies at Freie Universität Berlin
Certificate, Monitoring and Evaluation Systems, Certificate, Monitoring and Evaluation Systems at Southern Hemisphere Consultants Training
Diploma, Database website development with ASP, Diploma, Database website development with ASP at City Varsity
Certificate, MS CRM, Certificate, MS CRM at College of Cape Town
german, dutch, English