Fraser Macdonald is a founder and growth-focused creative entrepreneur based in Edinburgh with 15 years of experience helping businesses scale through targeted marketing and product-facing services. He co-founded Empros Media and Empros Retail, blending paid advertising, lead generation, web development, branding, photography and videography into integrated campaigns that drive measurable results. Trained in Financial Economics at the University of St Andrews, he brings a data-informed approach to creative strategy and ROI optimisation. Fraser is comfortable bridging commercial strategy and hands-on execution, from campaign setup to building client-facing websites and visual assets. He often leverages multidisciplinary teams to turn complex marketing needs into simple, trackable outcomes. Outside client work he focuses on building repeatable systems and processes that let small businesses punch above their weight.
14 years of coding experience
Bachelor of Science - BS, Financial Economics, Bachelor of Science - BS, Financial Economics at University of St Andrews
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