Summary
Fred Figueiredo is a founder, coach, and seasoned innovation leader with 11+ years of experience translating product, UX and agile practices into measurable business impact across enterprises and startups. After leading large-scale agility and innovation programs at Sage and ADP and building a venture studio, he now coaches business-driven fathers in Europe through his Dads Freedom Framework to turn connection into reduced stress and greater fulfilment. His background spans hands-on product and engineering roles (from CTO at ChangeYourFlight to UX and R&D leadership at Nokia and INESC‑ID), giving him a rare blend of technical depth, UX sensitivity, and organisational change expertise. He has scaled communities, training and Centres of Excellence, delivered multi-million-pound savings, and launched internal innovation academies—yet his work is rooted in practical coaching learned during a personal burnout and sabbatical. Based in Barcelona, he’s rewriting his book as Return on Connection and offers a proprietary scorecard to help busy dads close the connection gap.
11 years of coding experience
17 years of employment as a software developer
Certified Professional Co-Active Coach®, Certified Professional Co-Active Coach® at Coaches Training Institute (CTI)
Master's Degree, User Experience, Master's Degree, User Experience at Instituto Superior Técnico
English, Portuguese, Spanish