Summary
Freda Ni is an Assistant Vice President in Rewards Products & Loyalty Programs Finance at Citi with nine years of experience blending applied economics, analytics, and product-focused financial reporting. Trained at Cornell Dyson with concentrations in business analytics and marketing and further study at UCL, she brings rigorous market-research instincts to optimizing client-centric rewards and travel portfolios. Proficient in SQL, VBA, Python/PySpark, and Tableau, she has rotated through analytics, product, and money-movement roles, giving her a rare end-to-end view from data to product decisions. Freda pairs hands-on technical fluency with business acumen as a BA/PO and analyst, enabling faster insight-to-action cycles for loyalty program strategy. Outside formal roles she is drawn to consumer behavior and nonprofit impact, often seeking alternative analytic methods to surface more desirable outcomes.
9 years of coding experience
Fordham Gabelli School of Business
Bachelor of Science - Applied Economics & Management, concentrations in business analytics and marketing, Bachelor of Science - Applied Economics & Management, concentrations in business analytics and marketing at Cornell Dyson School of Applied Economics & Management
University College London